Our LIVE MARKET PRICING mission is to present value pricing to all of our customers. Pre-Owned LIVE MARKET PRICING is achieved by polling over 20,000 pre-owned web sites hourly. This ensures that every one of our customers received real time LIVE MARKET PRICING on EVERY vehicle we sell. We do NOT artificially inflate our prices in hopes of winning a negotiating contest with our customers! we do NOT play pricing games. After being in the business for over 67 years, we realize that LIVE MARKET PRICING is by far the best approach for our customers.